E*Trade Announces Accessibility Initiative

The press release posted here announces a sweeping new accessibility initiative by E*Trade, a leading financial services company and a pioneer in the online brokerage industry. E*Trade worked on its initiative in Structured Negotiation with blind customers Victor Tsaran and Pratik Patel. No lawsuit was needed or filed. The Law Office of Lainey Feingold, and Linda Dardarian of the Oakland civil rights firm Goldstein, Borgen, Dardarian & Ho, represented the blind investors.

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E*TRADE ANNOUNCES ACCESSIBILITY INITIATIVE

NEW YORK, JUNE 21, 2016 – E*TRADE Financial Corporation (NASDAQ:ETFC) today announced an initiative to enhance its website, mobile applications, and desktop trading and investing platforms to make them more accessible for customers with disabilities.

E*TRADE worked with representatives of the blind community to enhance its platforms for traders and investors with visual impairments:

Having full access to financial investing tools is important for everyone. I’m happy that E*TRADE will make its web and mobile platforms more accessible, particularly for people who are blind or partially sighted, when it comes to all aspects of trading and investing.Pratik Patel, long-time E*TRADE customer who is blind

“I congratulate E*TRADE for its commitment to access and usability, and for its leadership role in making its financial tools available to everyone,” says Victor Tsaran, another blind E*TRADE customer who, like Mr. Patel, assisted in the initiative.

E*TRADE adopted the Web Content Accessibility Guidelines (WCAG) version 2.0 level AA as its website accessibility standard, and has made substantial enhancements in meeting this standard.

The WCAG 2.0 Guidelines ensure that websites are more accessible to persons with visual and other disabilities and do not affect digital content or the visual layout of the websites, mobile applications, or other online tools. The Guidelines are of particular benefit to blind computer users who use screen reader voice output, braille output or magnification technology on their computers and mobile devices and who, like many individuals with mobility impairments, rely on a keyboard instead of a mouse for navigation.

W3C is an international community that develops open standards to ensure the long-term growth of the Web. The Web Accessibility Initiative is a program of the W3C that works with site owners, developers, people with disabilities and other interested parties to develop accessibility standards, including WCAG 2.0. More information is available at www.w3.org/WAI.

More information on E*TRADE’s enhancements is available on E*Trade’s new Accessibility Information Page.

About E*TRADE Financial

E*TRADE Financial and its subsidiaries provide financial services, including online brokerage and related banking products and services to retail investors. Securities products and services, including stocks, bonds mutual funds, options, and ETFs are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Managed Account Solutions are offered through E*TRADE Capital Management, LLC, an investment adviser registered with the Securities and Exchange Commission. Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries and affiliates.
More information is available at www.etrade.com.
ETFC-G

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Important Notices
E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation.

© 2016 E*TRADE Financial Corporation. All rights reserved.

Simplified Summary

This is a press release issued by E*Trade. It announces that the bank has undertaken an accessibility initiative.  The plan applies to the E*Trade website, mobile applications, and online trading platform. This agreement was reached in Structured Negotiation. The bank worked with blind investors Victor Tsaran and Pratik Patel, and no lawsuit was needed. Lainey Feingold and Linda Dardarian are the lawyers who worked with E*Trade’s blind customers and the company on this effort. [Back to press release]