MLB Continues Accessibility Initiative with AtBat™ App for iPhone and iPad

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This is a press release from Major League Baseball (MLB). MLB has announced that its app for iPhone and iPad is now accessible to baseball fans who are blind. MLB has been working with the American Council of the Blind for several years on these issues.

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The press release posted here announces the expansion of Major League Baseball’s commitment to the accessibility of web and mobile device content. The most recent release of AtBat™ for iPhone and iPad has been designed for accessibility, making MLB the first large sports and entertainment content provider to commit to mobile application accessibility.

2012 is the third season that MLB has worked with the blind community through Structured Negotiations to improve accessibility for fans with visual impairments. For additional posts on this website about MLB’s accessibility initiative, visit the MLB Accessibility category. To contact MLB about accessibility issues, visit the Accessibility Information Page on the MLB website.

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New York (June 5, 2012) Fans with visual impairments will gain expanded accessibility to baseball through the continuation of a joint collaboration between MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, the American Council of the Blind, Bay State Council of the Blind and California Council of the Blind. MLBAM has maintained its leadership position among sports and entertainment companies through its continued implementation of technologies to ensure fans with visual impairments have access to online content, features and mobile applications.

Today’s announcement furthers an initiative begun by MLBAM in February 2010, when it began the landmark program to implement functional improvements for access by the visually impaired to, the official Web site of Major League Baseball, and all 30 individual Club sites. In July 2011, MLBAM was awarded the American Council of the Blind’s prestigious Vernon Henley Media Award for its efforts and most recently was named a recipient of the American Foundation for the Blind’s 2012 Access Award.

A key component of the 2012 MLB season will be enhanced capabilities for visually impaired fans within At Bat™, its award-winning mobile application for iPhone and iPad. Like sighted fans, blind fans also are increasingly turning to mobile devices to access their baseball content. MLBAM’s commitment to continued accessibility enhancements for fans with visual impairments has been praised by leaders of organizations representing those constituents.

The accessibility of applications for mobile devices is a critical step in ensuring that blind consumers are able to keep pace and are afforded easy access to changing technologies. MLBAM’s efforts break new ground as being the first by a major U.S. sports and entertainment content provider involving improved accessibility for the visually impaired to mobile applications. We applaud MLBAM and urge others in these industries to follow its lead. — Marlaina Lieberg, ACB officer and Seattle Mariners fan will continue to abide by guidelines issued by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C) to ensure improved accessibility for the blind to its websites and mobile applications. The web content accessibility guidelines are of particular benefit to blind baseball fans who use a screen reader, through which information on a page is read aloud, or magnification technology on their computers, as well as those who rely on a keyboard instead of a mouse.


Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site,, and each of the 30
individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video webcasts and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming and complete blogging capabilities. offers more live events on the Internet than any other website in the world.

About the American Council of the Blind (ACB), Bay State Council of the Blind (BSCB) and the California Council of the Blind (CCB)

The American Council of the Blind is a national consumer-based advocacy organization working on behalf of blind and visually impaired Americans throughout the country, with members organized through seventy state and special interest affiliates. The Bay State and California Councils are the Massachusetts and California affiliates of the ACB. The ACB, BSCB and CCB are dedicated to improving the quality of life, equality of opportunity and independence of all people who have visual impairments. Their members and affiliated organizations have a long history of commitment to the advancement of policies and programs which will enhance independence for people who are blind and visually impaired. Many members of ACB, BSCB and CCB are baseball fans. More
information about the organizations can be found by visiting ACB, CCB and BSCB on line.

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