Raley’s Upgrades Point of Sale Devices to Include Real Keypads

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No one should have to disclose their PIN when using a payment card. Today the Raley’s grocery chain announced that it has upgraded its payment devices so blind customers can privately enter their PIN when using debit or other payment cards. Jump to the Raley’s press release below. Today’s announcement is a result of Raley’s participation in Structured Negotiations with the California Council of the Blind and individual blind customers. The Law Office of Lainey Feingold and Linda Dardarian of the Oakland civil rights firm Goldstein, Borgen, Dardarian and Ho represented the blind community. Read the Raley’s settlement agreement.

You can read about other companies who used Structured Negotiations to improve the check-out experience for blind shoppers in the Point of Sale Press Category of this website. The United States Department of Justice has also weighed in on the issue, telling a Florida court that check-out devices must include tactile keypads. Read the DOJ Statement of Interest about Point of Sale Devices.

In 2015 retailers across the country will be upgrading payment devices to accommodate new chip and pin cards. These upgrades provide the opportunity to eliminate once and for all the need for blind customers to disclose confidential financial information. Read about the new chip and pin cards.

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Raley’s Upgrades Point of Sale Devices: Enhancement Praised by Blind Customers

Sacramento, CA (April 14, 2015) – Raley’s announced today that it has completed a company-wide initiative to improve the checkout experience for all customers with new point of sale devices. Shoppers who are blind or visually impaired will especially benefit from Raley’s new technology.
The company replaced all customer-facing POS devices with Verizon MX925 machines. All the new devices have tactile keypads that allow shoppers who cannot read information on a touch screen to privately and independently enter their personal identification number (PIN) in order to protect their financial privacy.

The California Council of the Blind (CCB), a statewide organization that worked with Raley’s on the initiative, praised today’s announcement:

So many of our members love to shop at Raley’s. I congratulate Raley’s for purchasing technology that allows independent PIN entry by customers who are blind or visually impaired. This is so important to the privacy and security of our members and Raley’s blind and visually impaired shoppers everywhere.said Jeff Thom, President, California Council of the Blind

We are constantly seeking ways to make the shopping experience better and easier for our customers. Installing these devices is one example of our commitment to this mission. Chelsea Minor, Raley’s spokesperson

About Raley’s Family of Fine Stores

Raley’s is a privately owned, family operated supermarket chain with headquarters in West Sacramento, CA. The company operates 118 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. Raley’s was founded in 1935 by Tom Raley and is a major grocery chain best known for high quality products, fresh produce, fine meats and outstanding customer service. Raley’s strives to make its customers’ lives easier and better by delivering a personalized food shopping experience. For more information, visit the Raley’s website.

About the California Council of the Blind (CCB)

The California Council of the Blind is a state-wide consumer-based advocacy organization working on behalf of blind and visually impaired Americans throughout California. CCB is dedicated to improving the quality of life, equality of opportunity and independence of all people who have visual impairments. Their members and affiliated organizations have a long history of commitment to the advancement of policies and programs, which will enhance independence for people who are blind and visually impaired. More information about CCB can be found by visiting the CCB website.

Contact for Raley’s Family of Fine Stores

Chelsea Minor, Director of PR and Public Affairs
916/373-6362
CMinor1 [at] raleys [dot]com

Contact for the California Council of the Blind

Jeff Thom, President
916/995-3967
jsthom [at] comcast [dot] net

Simplified Summary

This post includes the press release announcing that Raley’s has installed new check-out machines. The machines have keys that a person can feel.  The new machines mean that blind people do not have to share their confidential PIN in order to pay for products.  Raley’s worked with the California Council of the Blind (CCB) and its blind shoppers on this initiative.  No lawsuit was filed. Instead, a formal process known as Structured Negotiations was used. [Back to Press Release]